Hines & Homes

Hines & Homes – Branding & UI/UX Design
Personal Concept Project

Hines & Homes is a self-initiated branding and design project created as a conceptual real estate company tailored toward a modern, millennial female audience. This project provided a unique opportunity to explore a more refined and feminine visual identity, while also allowing me to push beyond my typical warm, inviting color schemes in favor of a more polished, contemporary aesthetic.

In addition to developing the overall brand identity, including logo design, color palette, and typography, I also used this project as a platform to strengthen and refine my UI/UX design skills. I focused on designing a user-friendly, visually engaging interface that could support the needs of the company’s audience. This involved thoughtful attention to layout, hierarchy, and accessibility, ensuring that both desktop and mobile experiences would be intuitive, attractive, and aligned with the brand's tone.

By integrating branding with user interface and user experience design, I was able to explore how cohesive visual systems translate into digital platforms. The project deepened my understanding of how users interact with design and allowed me to practice crafting seamless experiences that balance form and function.

This work represents not only a step forward in my branding capabilities but also a meaningful evolution in my approach to digital design and user-centered thinking.